That's so clever, the way it meant one thing forwards and then meant the opposite backwards. I'm really quite impres. . . wait a minute. . . they inserted an 'of'. . .THEY INSERTED A MUVVALUVVING 'OF'!
THE IDIOTHOLES!!! They thought I wouldn't notice; WELL I DID!
I feel cheated and dirtied by the advertising industry now. I am going to take a bath. Hmmph!