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Hohner Endorsement Cancellation
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Rhartt1234
164 posts
Feb 19, 2015
6:51 AM
Anybody else get one of these?
They didn't do shit for me, but I'm still a little hurt.


Good Morning Hohner player,



Gizzy O’Toole here, artist relations manager for Hohner brands. As we continue to develop our artist program, difficult decisions have to be made in order for the program to advance and be effective. Please let it be known that 30 days from this email being sent, we regret to inform you that you will no longer be considered a Hohner endorsed artist and your contract with Hohner Inc. will be terminated.



Myself as well as all of Hohner Inc. want to thank you very much for the time that you have spent on our roster and we hope you continue to support Hohner in your future endeavors. Please feel free to reach out and discuss any questions or concerns you might have.



Best regards,

Gizzy O’Toole

Artist Relations and Mobile Marketing Coordinator | HOHNER, Inc.
The Iceman
2296 posts
Feb 19, 2015
7:08 AM
Please let it be known that 30 days from this email being sent, we regret to inform you that you will no longer be considered a Hohner endorsed artist and your contract with Hohner Inc. will be terminated.

we hope you continue to support Hohner in your future endeavors.

These two sentences seem kinda silly together...

No reasons given?

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The Iceman

Last Edited by The Iceman on Feb 19, 2015 7:08 AM
Sherwin
201 posts
Feb 19, 2015
7:34 AM
Cold.......just wondering Ryan, what did the endorser agreement ever amount to in practical terms? Tshirts, free harps once a year?

I'm guessing you got your harps at a discount, and a swag bag of misc. stuff.

Michael
Rhartt1234
165 posts
Feb 19, 2015
7:40 AM
No reasons given.

I certainly haven't been as visible in the past few years as I have been previously for a variety of reasons, but I'm still out there playing and released a heck of a CD (my third) a couple of years ago.

Gizzy O'Toole replaced Derek Crowder recently, so the new guy might be cleaning house and trimming fat. I assume I'm just not "big" enough. And I don't think I ever was. I don't mean to sound sour grapes, but whenever I tried to contact anyone at Hohner emails and phone calls were never returned and eventually I gave up and stopped calling. I was happy to have the association for whatever that was worth and thankfully I had another source for reasonably priced harmonicas.

Last Edited by Rhartt1234 on Feb 19, 2015 8:21 AM
KingoBad
1607 posts
Feb 19, 2015
7:53 AM
Gizzy o'toole?!?'

It doesn't get much better than that!

You were hurt by Gizzy o'toole?!? You're not "big enough?"

I'm sorry for going to the lowest common denominator immediately, but this is just too rich to pass up!

My Apologies... I am a bad man...
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Danny
HarpNinja
4040 posts
Feb 19, 2015
7:55 AM
Andy was super awesome and who I worked with when I was offered and endorsement. This seems cold, and it is unfortunate there isn't better communication. I didn't even know Derek was out, although I often had a hard time tracking him down.


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Mike
My Website
My Harmonica Effects Blog
jbear
67 posts
Feb 19, 2015
8:10 AM
Please let it be known that 30 days from this email being received, I regret to inform you that I will no longer be considered a Hohner customer.
Rhartt1234
166 posts
Feb 19, 2015
8:28 AM
"Cold.......just wondering Ryan, what did the endorser agreement ever amount to in practical terms? Tshirts, free harps once a year?

I'm guessing you got your harps at a discount, and a swag bag of misc. stuff."

Michael,

Again I don't want to sound sour grapes, but I got nothing out of my Hohner endorsement. When I was making my last CD i tried to contact them for someone for a file of the Hohner logo to place on my CD which I believe I was contractually obligated to do. No response.

Did I work it like I could have? No, but communication was such that it was impossible to do the stuff I had to do let alone the stuff I wanted to do.

Last Edited by Rhartt1234 on Feb 19, 2015 10:00 AM
HawkeyeKane
2712 posts
Feb 19, 2015
8:48 AM
You're not the only one Ryan. I know John Nemeth was also dropped recently. And I guess its possible that they also dropped John Popper since he's now going with his new Fender Signature harp, but that one could've also been the other way around in that Popper left of his own accord.
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 photo mbhsigaug14.jpg

Hawkeye Kane - Hipbone Sam
GMaj7
620 posts
Feb 19, 2015
8:57 AM
I think this is an indication of things to come.
The business of harmonicas just doesn't have a margin. As purchasers move to buying from the larger online retailers, the margin is even narrower. Forums and social media are packed with customers who "endorse" a product for free.

However, you might contact Gizzy and see if you could exchange some grammar and writing lessons for one last free harp.
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Greg Jones
16:23 Custom Harmonicas
greg@1623customharmonicas.com
1623customharmonicas.com
WinslowYerxa
795 posts
Feb 19, 2015
9:27 AM
Other players, well-known ones who have worked the Hohner NAMM booth, are being dropped as well.

I'd understand this better if they were trimming back from the days when they wanted anyone who'd put lips to a harmonica on the Hohner roster, but now wanted to keep only pros with solid reputations, but they seem to be throwing everyone our except a few top names. Solid award-winning, out-there-touring guys like John Németh would seem to be good guys to keep.
===========
Winslow

Check out my blog and other goodies at winslowyerxa.com
Harmonica For Dummies, Second Edition with tons of new stuff
Deepen your playing at the Harmonica Collective

Last Edited by WinslowYerxa on Feb 19, 2015 4:37 PM
waltertore
2807 posts
Feb 19, 2015
9:29 AM
Sorry to hear about that but it is nothing new. I was dropped when they went from paper to internet. I called them and they said if I applied my status would be restored but I didn't want to hassle with it. The discount they gave was not really worth anything and telling people you had an endorsement was about the biggest perk. I was playing the Lone Star Café in NYC with Junior Wells/Buddy Guy and Junior showed me the new lee oskars he was playing. I asked if they were better than marine bands and he said- hohner never gave me anything but these guys give me free harps. I pioneered the Rainbow Harmonica Program in the Austin Independent School District back in the 80's. Hohner gave me hundreds of the color coded 4 hole harps which were the size of a marine band, songbooks, patches, hats, posters. They were hoping to replace the recorder with harps in the schools. I bet I got more free product than anyone from hohner. The only problem was I couldn't use any of it :-) I have no regrets not being an endorsee anymore because I really don't need to blow my horn anymore and try to fight my way up the musical business ladder. Walter
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walter tore's spontobeat - a real one man band and over 1 million spontaneously created songs and growing. I record about 300 full length cds a year in the Tunnel of Dreams Studio.
" life is a daring adventure or nothing at all" - helen keller

my videos

Last Edited by waltertore on Feb 19, 2015 9:30 AM
Rhartt1234
167 posts
Feb 19, 2015
9:40 AM
The reason I pursued an endorsement was because people with reputations and abilities below mine were getting deals so it only seemed reasonable that I did as well. So there certainly was room to make some cuts. Even though I'll be the first to admit my profile isn't as high as it has been I just didn't think I would be one of the cuts.

Nonetheless, cutting one of the few nationally touring harmonica players with the most played CD of 2014: John Nemeth, is just horribly silly.

While I was quite proud of my association with Hohner in the end it got me nothing so I'm losing nothing.
Little roger
64 posts
Feb 19, 2015
9:53 AM
I went through that endorsement hassle a while ago. Had to get the logo thingy on he CDs and posters etc. I got a couple of percent off the regular purchase price and could say that I was an endorsee - that was all really. I was ultimately able to get my harps cheaper from a friend who owns a music store and the logo thingy was too much hassle each time we mad a record or poster so I let it slide. There were no real gains for me except the "prestige."

I am sure it works for bigger names, which is why the Nemeth thing surprises me somewhat.
R

Last Edited by Little roger on Feb 19, 2015 9:54 AM
kudzurunner
5304 posts
Feb 19, 2015
10:07 AM
I'm sorry to hear that, Ryan. That news sucks.

I'm also astonished, truly astonished, to hear the news about Nemeth. Here's the Facebook thread in which he talks about being cut as an endorser:

https://www.facebook.com/johnnemethband/posts/839071429482832

If I were a harmonica company and Nemeth--arguably, right now, the most visible, most airplayed legit blues harmonica player in the world--wanted to endorse my harps, I'd be racing to sign him up. So this decision by Hohner makes absolutely no sense. None. I'd love to hear their rationale.

Hohner recently renewed my contract. One term in the contract is that I'm not allowed to talk about the terms of the contract, but it's nothing fancy. There are reciprocal obligations.

I've made my 40-year fondness for Hohner Marine Bands well-known. So I am a satisfied endorser. I won't pretend to think that I have more to offer Hohner than Nemeth does, however. (They pay me monthly for the ad on this website's homepage; that's not part of the endorsement deal.) I'm happy to continue as an endorser, but I don't get the Nemeth thing at all.
CarlA
682 posts
Feb 19, 2015
11:15 AM
@kudz

"If I were a harmonica company and Nemeth--arguably, right now, the most visible, most airplayed legit blues harmonica player in the world--wanted to endorse my harps, I'd be racing to sign him up. So this decision by Hohner makes absolutely no sense. None. I'd love to hear their rationale."

The problem with this is that while Joe Nemeth may be the "most visible" blues harmonica player to those "in the know", his name doesn't mean jack shite to the general population.

I asked 20 random people today, ranging from co-workers, to family and friends, and nobody new (or seemed to care) who Joe N. was.
Heck, I have been playing harp for about 3 years now and haven't heard about him since relatively recently.
Hohner knows this and I believe is the reason for the cuts on endorsements.

Last Edited by CarlA on Feb 19, 2015 11:16 AM
Popculture Chameleon
35 posts
Feb 19, 2015
11:26 AM
really surprised by this kind of thing. Perhaps loosing John Popper to his own special harp left a bad taste in hohner's mouth?
I love playing with the rockets I own and have even thought about trying out marine band deluxe or Golden Melody as well. I honestly see why Hohner would try to pair up with big name artists to promote the brand. But cancelling a contract like that is just plain rude- if they waited for the contract to run out and then told him thanks but no thanks that would have been a little more easier to swallow. Even if no reason was given
shakeylee
116 posts
Feb 19, 2015
12:19 PM
On the east coast Ryan Hartt and the blue hearts is a durned big name .weird to see the relationship with hohner go kaboom.(see what I did there?)

But seriously ,I think the letter could have been written much more personally . And also done with a little research.

But,now you are free to use other brands!

Maybe I will see you at black eyed Sally's or somewhere in Hartford.

Good luck!!!
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kudzurunner
5305 posts
Feb 19, 2015
12:43 PM
Carl: Your post raises two questions:

1) Should the chief criterion for blues harmonica endorsers at Hohner be that they are known by, as you put it, the general population? If so, how many people in that population know Ronnie Shellist? He's an endorser.

2) Shouldn't a company that seeks endorsers be looking for at least a few people with breakout potential--i.e., who are winning awards and getting huge airplay, as Nemeth is, but who are floating along just under the radar with that all-important general population? Seems to me they should. That's a prudent investment in talent.

I'd love to say I know why Hohner kept Ronnie and me but jettisoned Nemeth. But I don't. Neither of us is known to the general population. All three of us, of course, are known to a considerable extent by the blues harmonica community and to a lesser extent by the blues community more generally--but John, with his 6 BMA nominations, his extensive touring, and his industry-leading airplay on his most recent album, is, of the three of us, the one that objectively, I would say, should have the endorsement deal.

Of course Ronnie and I are blues harmonica industry leaders in one particular respect: we've been on YouTube, as teachers, longer than almost any other players around; we've got many videos and many views. Maybe that's what's going on.

Last Edited by kudzurunner on Feb 19, 2015 12:44 PM
FreeWilly
467 posts
Feb 19, 2015
1:14 PM
Adam: how many players base their harp-buying on your advice?

How many for JN? I guess there's your answer.

I always thought there were way too many Hohner endorsees. If I were them, I would keep on known teachers and perhaps 20 really good players. I would pamper them all and let them do promotional stuff. That way a deal would mean something.

But oh well. Hohner. I don't know. Have they given an explanation for the huge prize-increase already? I'm still boycotting them till they deliver an explanation..
6SN7
512 posts
Feb 19, 2015
2:19 PM
@ Kudzu: If I was a Hohner marketing executive, I would be looking at this a little differently. I would be saying to myself, what is this endorsee doing to SELL my harmonicas? Talent and artistic mastery, that's only part of it. Now, Ronnie Shellist, David Barrett, Dennis Greunling, Adam Gussow not only are great talents but they offer more. They are teachers and they have blogs/websites/radio shows that keep the interest sustained. That is worth its weight in gold and does more to spread the gospel of Hohner harmonica than John Nemeth doing gigs 365 nights a year. Don't get me wrong, I love JN's playing but he is not reaching much beyond is own fan base. That doesn't sell harps. As a Hohner executive, I get excited when I see John Nemeth on a youtube video nailing it. But I really love it when I see AG/RS/JR on youtube sharing their playing tips. As a harp player, I'll watch the JN video once or twice, but I'll watch the teaching videos over and over while playing my brand new harp.
scojo
502 posts
Feb 19, 2015
2:47 PM
One word: SEYDEL.

(I'm a proud Seydel endorser.)
LSC
710 posts
Feb 19, 2015
3:07 PM
Many moon past I was a Hohner endorser. Really wasn't much in it as others have said. I dropped them as the quality of the product deteriorated rapidly and the price went up like a a teenage boy in a brothel. When asked I could no longer bring myself to tell players to go buy them. The final straw was two dangerously defective instruments which they admitted to knowingly selling as defective but did nothing about, either for me or the public. Had I been in the States I would have sued them.

I currently have a limited endorsement arrangement with Seydel who are fantastic at customer service.
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LSC
Gnarly
1247 posts
Feb 19, 2015
9:21 PM
Suzuki doesn't have a huge number of endorsers--Hohner convinced Ronnie Shellist to "go German"--but we do have Jason Ricci.
That's pretty good . . .
Edit--Oh yeah, we lost George Miklas too--but we still have Filip Jers!
It's kinda like baseball cards, innit?

Last Edited by Gnarly on Feb 19, 2015 9:22 PM
Kingley
3844 posts
Feb 19, 2015
10:18 PM
My thoughts on this are that the new guy is cleaning house. Which is normal when new management gets involved. It makes sense for Hohner to pare things down and focus on the high profile endorsers. Here are a number of things to consider.

Obviously product placement is what matters for them and people like Shellist, Gruenling, Gussow and Barrett with a high profile online presence in the harmonica community are a much safer bet to sell harmonicas than some others. Not only because of the websites themselves, but simply because they teach as well and will most likely tell their students they play Hohner harmonicas. As we all know the student usually follows the advice of their teacher and will more often than not buy the same products. So from a business point of view it makes sense to trim the fat and concentrate on product placement in the more productive market areas to attempt to maximise profits.

Many people seem to be under the assumption that blues is where it's at for harmonica. I'm pretty sure that isn't the case when it comes to sales. The blues harmonica world is just a small part of the harmonica world. I suspect there is a far bigger market worldwide for other types of music using the harmonica. In Asia for example the harmonica is huge and most of the music played on it over there, isn't blues.

Then of course the enormous folk music scene worldwide and the amount of acoustic solo artists that use harmonica in a rack as an embellishment to their music. In the blue world we live in a bubble where we often labour under the misconception that blues is the king of the hill. That of course when compared to the world music scene isn't the case. Blues is a minority music with a relatively small following worldwide. So it makes sense for Hohner from a business point of view to not concentrate all of it's endorsers in that one musical area.

Gnarly - Filip Jers is a really badass player. He's one of my favourite non blues players. His chromatic in particular is truly superb. I never get tired of listening to his version of Bye-Bye Blackbird on YouTube.

Last Edited by Kingley on Feb 19, 2015 10:21 PM
SuperBee
2409 posts
Feb 19, 2015
11:16 PM
maybe thats right, when i think of it i probably was influenced to play marine band by gussow, and i think barrett made crossovers seem appealing, and also sp20 which i'd been dirty on since a bad experience with a MS sp20...then when i was taking lessons with a seydel endorser i did actually buy a couple seydel harps...its true what they said...i'm easily led
waltertore
2808 posts
Feb 20, 2015
3:50 AM
My old friend Roy Smeck was the first in many categories- first to be on a talkie picture, and first to endorse instruments and get his own signature line of instruments. Roy would hit music stores before each performance in the cities across the country. Mel Bay was one of the people that got inspired by Roy. You can hear it all here and this documentary is a must watch IMO for anyone who cares about how our music scene got to the sad shape it is in today. You will see man has been trying to eliminate live in the flesh performance since as soon as he could invent things to do that. The internet is the latest invention and internet stars are going to be the most likely to get endorsement contracts today because live performances no longer exist to rival the internet performance in sheer views. I have videos with 70,000 views. In pre internet days that would have put me in the Rolling Stones tier of fame/wealth. Today it gets me not even a cup of coffee. Roys video below only has only 9.000 views. When that was filmed if he was told 9,000 people watched it he would have been really happy because no venue held 9,000 people in his performance days. We are in new times with the internet and old ways are bound to fall to extinction. A live year long tour by the Rolling Stones doesn't compete in attendence with the 2 day internet sensation that gathers millions of views for falling down with his pants off. Soon live performance will be extinct from the making a living at it angle. As each new generation is raised with the internet live performance professionals will have to die off. We see that already deep in motion today. The internet makes everyone a star as they type and share videos of themselves and the marketing wiz boys know nothing sells better than when you get your customer to feel a star instead of a nameless face in an audience........... A great example is - how many people posting on this thread read every post vs. just the one they post and responses direct to it? I read every one and bet that is the minority. Walter


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walter tore's spontobeat - a real one man band and over 1 million spontaneously created songs and growing. I record about 300 full length cds a year in the Tunnel of Dreams Studio.
" life is a daring adventure or nothing at all" - helen keller

my videos

Last Edited by waltertore on Feb 20, 2015 4:35 AM
jbear
68 posts
Feb 20, 2015
4:29 AM
I started learning harp in 2007 with Adam's first videos. I solely bought Marine Bands for the first few years - because of Adam's recommendation.

I've since come to prefer Seydels, though.
florida-trader
644 posts
Feb 20, 2015
5:53 AM
Forgive me for being stupid on this subject. Are you an Endorser or an Endorsee? Is the harmonica player endorsing Hohner or is Hohner endorsing the harmonica player? Or both? When Hohner puts your face on one of their boxes to sell their harps, do you get compensated for that? Seems to me you should.

 photo MB Box_zpsyfxwhezt.png

What other forms of compensation are typical? I am very friendly with a Suzuki Endorser (Gnarly – you forgot Jackson Kincheloe). He tells me that in return for being a Suzuki Endorser he has the privilege of buying his harps at wholesale prices? I guess that’s better than nothing, but what other industry makes its endorsers pay for their equipment?

I understand I may be treading on some confidential toes here but can someone enlighten me?



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Tom Halchak
www.BlueMoonHarmonicas.com
The Iceman
2300 posts
Feb 20, 2015
5:59 AM
It appears we all do not like the vibe behind Hohner's ending of the endorsement arrangement w/artists.

Also, seems like other brands are more artist friendly.

Hohner would do well to take note and understand the value of good vibes amongst its brand.
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The Iceman
shakeylee
117 posts
Feb 20, 2015
6:49 AM
ladies and gentlemen,an on topic musical interlude:


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WinslowYerxa
796 posts
Feb 20, 2015
8:02 AM
The endorser/endorsee thing that Tom brings up has always amused me.

Players often describe themselves as a "Hohner endorsee" as if they were being validated by Hohner. And that may have been true for many players of small reputation who felt that association with the biggest manufacturer brought them prestige. (This term might even have been used in the contract offered by Hohner.)

However, for professional players of some reputation, "endorser" seems more appropriate.

As to the benefits, for many years, endorsers/endorsees received significant discounts on harmonicas. However, in the last 20 years or so, the value of those discounts have eroded as online and mail-order sellers began competing on price and could offer the same pricing as Hohner, without any minimum order requirements.

In return for discounted pricing, endorsers/endorsees gave Hohner the right in perpetuity to use their names and likenesses in advertising and on products. This sometimes resulted in incongruous situations when an endorser changed allegiance. For some years after Norton Buffalo became a Huang evangelist, his name and likeness were still being used on some Hohner products. It'll be interesting to see what happens with Hohner's use of John Popper's image on the Special 20.

I'm speaking largely from conversations with endorsers and I may have actually laid eyes on a contract at some point. Never signed one with any manufacturer, though I've been solicited. As a commentator and reviewer I need to keep relationships cordial but at arm's length.
===========
Winslow

Check out my blog and other goodies at winslowyerxa.com
Harmonica For Dummies, Second Edition with tons of new stuff
Deepen your playing at the Harmonica Collective

Last Edited by WinslowYerxa on Feb 20, 2015 8:02 AM
Gnarly
1250 posts
Feb 20, 2015
8:27 AM
You know, the Japanese love to bestow gifts, but I work for the US arm.
We don't give much away! But I do custom work for our artists--when they ask for it, no Mooncat harps have crossed my bench, although I did work on Sting's chromatic some years back--and have done a few things for Will Galison, now there's a fine player and person!
HarpNinja
4041 posts
Feb 20, 2015
8:52 AM
I was contacted by Hohner in late 2010 regarding an endroser deal which included using my picture on Marine Band 5 packs.



Andy Garrigue was the AR gut at the time and he couldn't have been more awesome. He'd randomly send me stuff, and even went so far as to fine a long discontinued John Popper sticker (long story about why I was trying to find one). He helped with getting resources for Blues for Kids events around my area. I'd get a Hohner Christmas card with a Starbucks gift card too...

I didn't work much with Derek Crowder. There was a few emails and I was able to meet up with him at SPAH in 2012. I never really needed anything other than the chance to order harps and parts through the service department.

At some point in the last year or so, the policy on price breaks for endorsers (or at least me) changed and so did anyone I ever talked to on the phone. Things like swag and parts weren't the same deal as whole harps.

I haven't had the need to really order anything recently and I for sure haven't been in contact with AR for anything.

Can't say as I've had any sort of negative experience with whomever I've worked with on their end, and I am definitely not a big name or anything.


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Mike
My Website
My Harmonica Effects Blog
CarlA
684 posts
Feb 20, 2015
11:59 AM
I feel like I am the ONLY member of this forum who has not had a hohner endorsement-lol
HawkeyeKane
2713 posts
Feb 20, 2015
12:04 PM
No Carl, You're not. I've written Hohner no less than four times about it. No response at all....

Hey Mike, do you still need a Popper sticker? I think I have one tucked away somewhere. Hohner sent it to me when I requested a print catalog from them a couple years ago. They sent me two...one is on my harp case...

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 photo mbhsigaug14.jpg

Hawkeye Kane - Hipbone Sam

Last Edited by HawkeyeKane on Feb 20, 2015 12:11 PM
nacoran
8284 posts
Feb 20, 2015
12:21 PM
Endorsement is advertising and it's a dirty business. I recently bought a new car and was told that if I answered any of the comments with less than perfect ratings my salesman wouldn't get paid his commision. They did the same thing with the recall technician survey. So, at least they aren't that bad. (By the way, take any Chevy customer satisfaction results with a grain of salt.)

CarlA, I don't have an endorsement! Funny thing, I've had a couple forum members do me favors on a couple occasions and while I always appreciate it it kind of makes me feel funny. I went through the whole real journalism training where you were taught you weren't supposed to take anything unless you were sure they were offering it to the public too. (In other words, it's okay to eat the food at the press conference that everyone gets and the special press packets but not the special press mugs). Obviously I'm not technically part of the press, but I post enough so it kind of feels like I'm a blogger! It's doubly tough because even though I have only met a couple of you in person I consider a lot of you friends.



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Nate
Facebook
Thread Organizer (A list of all sorts of useful threads)

First Post- May 8, 2009
Raven
10 posts
Feb 20, 2015
1:09 PM
If Hohner wants to bump up sales, they could do what the other moronic marketing gurus do: Hire a well-know TV or movie personality who doesn't know jack about harps, shoot an ad with that person pretending to play blues and overdub it with a real pro playing, then have the celebrity spew out how great the product is..."It's the only harp I'll ever play!"(That's if he ever learned to actually play.) They would sell harps and all of you former Hohner endorsers would jump ship!
HarpNinja
4042 posts
Feb 20, 2015
1:39 PM
I have a stock pile of that sticker now, thanks! Seeing that sticker at the music store for the first time helped me pull the trigger on my first harp.

I don't know how often people are successful getting an endorsement with a harp company initiating the contact.

I literally got my call out of nowhere, and I know for sure it was my performance at the SPAH 2010 blow off that got them interested.
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Mike
My Website
My Harmonica Effects Blog
WinslowYerxa
797 posts
Feb 20, 2015
1:47 PM
Hiring well-known personalities is something that Hohner did do in the past. For instance:

===========
Winslow

Check out my blog and other goodies at winslowyerxa.com
Harmonica For Dummies, Second Edition with tons of new stuff
Deepen your playing at the Harmonica Collective

Last Edited by WinslowYerxa on Feb 20, 2015 1:50 PM
HawkeyeKane
2714 posts
Feb 20, 2015
2:07 PM
Winslow....LMAO!!!!
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 photo mbhsigaug14.jpg

Hawkeye Kane - Hipbone Sam
atty1chgo
1230 posts
Feb 20, 2015
2:09 PM
It just seems to me that in such a competitive business, for Hohner, in effect, to state that the tent isn't big enough for you is kind of dumb, unless there is some big cost involved that is seriously affecting profits and/or sales, which I gather it is not.

Whoever is making these decisions is not thinking this through. If they are worried that some of the names are not "big" enough for an endorsement, I would ask them just how many customers are going to pull up the full list of endorsees and actually read it, and (I'm guessing) be turned off because they do not consider the name "worthy" of endorsement.

OK, I get it, they want the list to be very exclusive. I can understand the John Popper move, and don't get the drop of John Nemeth. But I don't think many players make harp purchase decisions by reading an endorsement, unless it some custom model. This is, in my opinion, just a small potatoes pencil pusher playing Harmonica God. Another reason to stick with Suzuki.

Last Edited by atty1chgo on Feb 20, 2015 2:11 PM
kudzurunner
5306 posts
Feb 20, 2015
2:16 PM
As I say, I'm contractually bound not to discuss my Hohner endorsement deal. I'm happy with it.

I had a great relationship with Andy Garrigue and Derek Crowder, and so far I have a great relationship with Gizzy O'Toole. (His first name is pronounced "GIH-zee," BTW. As in GIVE-zee. Not Jizzy.) No complaints at all.

Here's something on the Hohner website that seems relevant to the present conversation:

HOHNER is proud to announce that several HOHNER Endorser are nominated in different categories at the 2014 – 35th Blues Music Awards

Fabrizio Poggi is nominated in the category “Best Acoustic Album” with
• Guy Davis featuring Fabrizio Poggi, Juba dance

James Harman is nominated in the category “Best Album” with
• Billy Boy Arnold, Charlie Musselwhite, Mark Hummel, Sugar Ray Norcia, James Harman, “Remembering Little Walter”

Kim Wilson and Rick Estrin are both nominated in the categories “Best B.B. King Entertainer” and “Best Instrumentalist-Harmonica”.

Rick Estrin is nominated in the category “Best Band” with
• Rick Estrin & the Night Cats

Kim Wilson is nominated in the category “Best Contemporary Blues Male Artist”.

James Harman is nominated in the category “Best Traditional Blues Album” with
• Billy Boy Arnold, Charlie Musselwhite, Mark Hummel, Sugar Ray Norcia, James Harman, “Remembering Little Walter”.

The HOHNER Team will keep their fingers crossed for them!

More information:
www.blues.org

Last Edited by kudzurunner on Feb 20, 2015 2:19 PM
Aussiesucker
1441 posts
Feb 20, 2015
2:28 PM
I don't pretend to understand where Hohner is coming from except they probably have worked out that it is a waste of time & money preaching to the converted. It is INO new customers that they want. Were I Hohner I would be looking not so much at seasoned players recognised by a few entrenched enthusiasts but for really big names that are going to take their products into new markets and to a younger audience. The equivalents today of eg. Bob Dylan & John Lennon. Who these newbies are and what they do I haven't a clue.

And, Adam is a big name with a worldwide reach that pretty much any new player must come into contact with. Hohner would be crazy to not sponsor Adam as his influence is huge. But is Adams influence as a player or as an educator or both? I think both but without this site would Adam be a Hohner endorsee?
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HARPOLDIE’S YOUTUBE

Last Edited by Aussiesucker on Feb 20, 2015 2:38 PM
Raven
11 posts
Feb 20, 2015
3:32 PM
Hey Winslow, are you sure that's not a Captain Kirkomonica Shatner's playing?
kudzurunner
5307 posts
Feb 20, 2015
4:54 PM
Great question, Aussiesucker. The truth is, I was a Hohner endorser long before this website existed, thanks to Satan & Adam. But my endorsement languished for years. I was an "official endorser"--I showed up on the website--but my endorser-relationship had no effective content. I was just......there.

When this website happened, I quite naturally got more attention from Corporate.

That's the way the world works. A shrewd musician doesn't let stuff like that attach to firmly to the ego. That shit can get stripped away in a moment, leaving you....back where it all started.

You love your instrument and you feel the need to play. How you gonna get it out?

That is where it begins and ends. All the rest is conversation.

Last Edited by kudzurunner on Feb 20, 2015 4:55 PM
chromaticblues
1676 posts
Feb 20, 2015
6:56 PM
Adam your last two sentences are the absolute truth.
It is amazing how you are more "popular" now than you were 20 years ago. I use to tell all my friends in the 90's you were the best harp player nobody knows.
Sadly enough that was true.
Aussiesucker
1442 posts
Feb 20, 2015
7:31 PM
Quote from Adam

"You love your instrument and you feel the need to play. How you gonna get it out?"

I guess we all feel that way? Whose watching? Whose listening? Whose liking? In the end we all have to live with ourselves & enjoy what we do. Big business chases the dollars & having been involved in sales & marketing (in a past life) I know that it was all about new business and expanding market share often to the neglect of existing supporters whom they sometimes at their peril took for granted.

But, were they to eg take you Adam for granted then it would be a huge mistake. You are a really big name in the game be it for your brilliant playing or hard yards you have gone through in creating this great site & what it offers. From my viewpoint it is both.

But some of the other players who have lost their endorsements I'm unsure as to if it is good or bad. Spread the endorsements far & wide and it becomes a nothing ie almost everyone gets one. Hohner must weigh up the pros & cons of their moves & motives. We all want to see our instrument gain greater popularity and acceptance & its future IMO will be determined by gaining its widespread use in the hands of young people.


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HARPOLDIE’S YOUTUBE
GMaj7
621 posts
Feb 21, 2015
5:18 AM
It is strictly business. Endorsers cost money. In the case of Hohner, they have a dedicated staff person or staff of persons to handle all of the artist accounts. That costs the company money. They take up time, admin costs, contracts, etc. They call to place orders, get repairs. The harmonica consumers seem to think that these costs are minimal. They aren't.

You have 5 warehouse workers shipping out thousands of harps all over North America. They easily pay for themselves.

In the case of Kudz, it is a no-brainer. It is easy to argue that as an endorser, he is worth the administrative cost to the company and a reasonable person can assume that Kudz and others like him are worth the administrative cost to the company.

Hohner is relocating and some of its employees are not going to make the move, but resign, instead. Just like any other business, Hohner is going to make a logical cut of higher wage employees.

Its just business and it is why Hohner currently controls like 98% of the harmonica market. It is also why the cost of a Marine Band is under $50 as opposed to $150.

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Greg Jones
16:23 Custom Harmonicas
greg@1623customharmonicas.com
1623customharmonicas.com
GMaj7
622 posts
Feb 21, 2015
5:27 AM
The endorser programs are obviously popular with the artists and the way they are managed can be a head scratcher for the armchair executive.

There is a group out there that doesn't quite support the artist endorser programs and that is the independent dealers. Players are a great source of revenue for independent dealers. Players represent return business for guys like myself who sell a large volume of harps.

You have some online guys out there that press a button and order $20,000 worth of harmonicas. You can be certain that they don't support company direct sales of product to players and can be sure that they let that be known to the manufacturers before they complete their order.

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Greg Jones
16:23 Custom Harmonicas
greg@1623customharmonicas.com
1623customharmonicas.com


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Modern Blues Harmonica supports

§The Jazz Foundation of America

and

§The Innocence Project

 

 

 

ADAM GUSSOW is an official endorser for HOHNER HARMONICAS